The Museum for the United Nations – UN Live has launched the Sounds Right initiative to raise awareness of and funds for conservation by recognising nature as an official artist on all major streaming platforms. For the first time, nature will be able to channel royalties and donations from its own sounds towards conservation efforts.

The initiative seeks to credit the natural sounds we often hear in music, like chirping birds or crashing waves, which are usually attributed to the artists. Now, these natural sounds will be officially recognised, and artists will credit nature by mentioning ‘featuring NATURE’ in their songs. These songs can also be found on the ‘feat. NATURE’ playlist on Spotify.

Well-known artists such as Ellie Goulding (who uses sounds from the rainforests of Colombia) and Brian Eno (who incorporates the cries of hyenas, rooks and wild pigs into his music) are among those supporting this cause. Louis VI has also created a track focused on the environmental destruction caused by forest fires, using sounds from the Borneo rainforest.

Through the Sounds Right initiative, 50 per cent of recording royalties from tracks featuring NATURE's sounds will be donated to biodiversity conservation and restoration projects. An Expert Advisory Panel, consisting of world-leading biologists, environmental activists, Indigenous People's representatives, and conservation funding experts, will review and prioritise projects in ecosystems with the highest biodiversity levels, such as Madagascar, the Indian Ocean Islands, the Tropical Andes, and the Atlantic Forest.

The initiative partners with The Nature Conservancy and Wildlife Conservation Society to inspire millions of music fans worldwide to recognise the value of nature and take action. It is projected that the Sounds Right initiative will generate over US$40 million for conservation efforts, reaching over 600 million listeners in its first four years.

The initiative is remarkable in that it not only brings awareness to listeners but also inspires artists around the world to incorporate nature sounds into their music. Together, through music, we can help protect our natural environment for generations to come.

Have a and become a fan of nature.listen and become a fan of nature. We are big fans already, have a listen and see if you will join us!

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